Russell is a passionate advocate for responsible and ethical dog breeding practices in the UK. As the founder of the Licensed Breeder Support Network, he is dedicated to supporting and representing licensed breeders through advocacy, education, and technological innovation. Russell's commitment to animal welfare and his deep understanding of the breeding industry drive his efforts to improve standards and regulations, ensuring a better future for both breeders and their dogs. Through independent research and active lobbying, he aims to highlight the positive contributions of licensed breeders and address the challenges they face.